Iris inc – which stands for ‘igniting new creators’ - fuses our in-house creative talent with a global network of creators to harness the power of the creator economy.

In the participation era, we believe that creativity fuelled by cultural insight and a creator mindset is essential for brands to play a meaningful role in people’s lives.

We partner with creators and creative communities that feed into the passion points of our clients’ audiences – from sport, music and film to fashion, gaming and technology.

Iterating rapidly, reacting to what’s hot right now, we produce content with agility - while proving what works via feedback loops informed by data.

Through our work in partnership with  Pizza Hut, Jack Daniels, adidas and Bentley, Iris inc inspires creatively driven experiences that drive results for our clients’ businesses.