Iris x SXSW: Connecting Into Communities: The New Route to Brand Growth

Iris x SXSW: Connecting Into Communities: The New Route to Brand Growth

3 February 2025

Date: Thursday, March 7, 2025
Location: Courtyard Marriott Brazos I-II-III, Austin, TX

Forget Ads—It’s All About Authentic Connections

People trust people more than brands. So how do you stay relevant in a world where community is king?

At SXSW 2025, join our very own Dipti Bramhandkar and Matt Rebeiro as they break down how brands can ditch the traditional playbook and tap into communities in a way that actually resonates. It’s time to move beyond surface-level engagement and create real connections that drive real growth.

What You’ll Learn

  • How community-led growth is changing the game
  • Ways to find your brand’s place in the conversation (without forcing it!)
  • How to use data to size up and measure a community’s impact
  • Why cultural semiotics matters—and how to get it right
  • Tactics for turning community engagement into long-term brand advocacy

Join Us at SXSW

If you’re heading to Austin, Texas, this is one session you don’t want to miss. Come for the insights, stay for the fresh thinking, and leave with game-changing strategies to bring back to your brand.

👉 Sign up here

Let’s make 2025 the year of purpose, creativity, and community—see you at SXSW!

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