Brand Pricing Strategy

For 69% of leading brands, shoppers are not prepared to pay more for one brand over another. Yet a 1% increase in price can increase profits by 12.5%.

Price is one of the Marketing Mix’s four Ps, and developing marketing strategies without a focus on it is like driving a car with a wheel missing.

Whether you’re facing aggressive growth targets, margin challenges or have new products to launch, our team of 30 pricing specialists can help you to gain control over your pricing strategy, and improve profitability.

Our data-led approach, combined with creativity and behavioural science enables our client partners to understand consumer pricing expectations, and learn what makes someone willing to pay more for a product or service.

With experience in over 20 industries, our pricing experts have helped to price the McDonald’s Big Mac, Harley Davidson motorbikes, Starbucks’ coffees and LEGO.

We guarantee at least a 10:1 return on our pricing projects.