Strategic Brand Partnerships and Sponsorship Marketing

Smart companies form partnerships.

From evaluation through to activation, we’ve supported Barclays, Britvic, adidas, Samsung, Suzuki and Wickes with building and activating effective, long-term partnerships that matter more to consumers.

We’ve developed a holistic framework that evaluates the value of partnerships and sponsorships, beyond exposure and awareness alone. We identify new partners for brands, evaluate and challenge existing strategies, and set our clients in a direction that creates greater value for all parties.

Understanding the strategy and the value, needs to be supported by proper activation. We find the right way to put partnerships in the hands and hearts of consumers, by blending our understanding with best-in-class creative execution.

Most recently, we partnered with Barclays to deliver the first title sponsorship of the FA’s Women’s Super League;

“The launch of Barclays’ landmark partnership with the Women’s Super League was only made possible thanks to Iris. From identifying and shaping the opportunity through to a seamless internal and external launch, we couldn’t have asked for a better partner – and a true extension of our Sponsorship team. We’re excited about the road ahead, working together to transform grassroots football for women & girls.”  Tom Corbett, Group Head of Sponsorships and Media, Barclays