In 2021 we launched an integrated campaign to celebrate Barclays’ 20-year journey with football.

Shouting loud and proud about Barclays’ association with football and the positive impact it has and will continue to have, the 30” hero TV ad centers around the story of two siblings, Reece and Lauren James.

We took this opportunity to not only celebrate Barclays’ 20-year sponsorship of the Barclays’ Premier League, but to also highlight its title sponsorship of the Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide.

Reece James is a Premier League player for Chelsea F.C. and his sister Lauren James also plays for Chelsea in Barclays FA Women’s Super League. The siblings are both close to 20 years old and their story perfectly encapsulates Barclays’ 20-year commitment to the beautiful game.

In the long-form 3-minute documentary film, James and Lauren’s dad takes us through their journey with football, describing their unfaltering commitment to the sport. They recall watching the Barclays Premier League as kids and being inspired by footballing legends such as Drogba.

The campaign not only tells the history of Barclays sponsorship but looks to the future, with the film finishing on the tag line ‘For 20 years Barclay’s has been committed to football and it’s still, all to play for.’

The integrated campaign included a 30” hero TV ad, in addition to advertising on social, online and radio.