ACE Hardware - Propensity Driven
Customer Loyalty Marketing
The Step Back
- ACE had a large database of customers, but no actionable way to personalize weekly offers for their 40M customers
Bold Leap Forward
- Completed a basket segmentation, comprised of 18 commonly purchased basket types (e.g. painting project).
- We developed a series of predictive models, enabling ACE to predict which baskets the customer was most likely to buy next, guiding the offer strategies
- Created an automated scoring process, enabling us to rapidly score the audience based on 100’s of millions of purchased items. Providing the opportunity to leverage Product Recommendations to Drive Spend.
Results Driven by Participation
- 20% lift over Business as Usual (BAU)
- 40M customers receive personalized messaging
- 12% increase in average basket size
Client
Specialisms involved
The Step Back
- ACE had a large database of customers, but no actionable way to personalize weekly offers for their 40M customers
Bold Leap Forward
- Completed a basket segmentation, comprised of 18 commonly purchased basket types (e.g. painting project).
- We developed a series of predictive models, enabling ACE to predict which baskets the customer was most likely to buy next, guiding the offer strategies
- Created an automated scoring process, enabling us to rapidly score the audience based on 100’s of millions of purchased items. Providing the opportunity to leverage Product Recommendations to Drive Spend.
Results Driven by Participation
- 20% lift over Business as Usual (BAU)
- 40M customers receive personalized messaging
- 12% increase in average basket size
20%
lift over BAU
40M
customers receive personalized messaging
12%
increase in average basket size
Highlights
