Brand Positioning Strategy

Água Schin came to iris looking to reposition themselves. They wanted to be seen as a health brand, a brand that would help their consumers live better, healthier and more balanced lives.

So iris created the 10-part web series, “Refreshing Drinks,” teaching consumers how they could transform their favorite alcoholic beverages into healthy drinks, using ÁguaSchinwater.

The videos were not only informative and aesthetically impactful, but the type of content that could easily be spread and shared through the brand’s digital channels.