Sponsorship and Partnership Marketing

To bring to life Barclaycard’s sponsorship of the British Summer Time festival in Hyde Park, we created the Barclaycard Sensorium – a unique sensory experience to help music fans get more from their festival.

Experiential Marketing

Through the Sensorium, we created a journey that reset, reconnected and stimulated the senses of attendees. With a space immersed in colour and sound, full of taste bud tingling experiences and the opportunity for attendees to release their inner music star.

The Sensorium featured an unexpected entrance experience in which attendees travelled through darkness into a tunnel with tactile walls filled with light and colour, designed to reset and then gradually begin to stimulate the senses.

To continue the sensory journey, we created a central immersive botanical garden completely surrounded by foliage. The visually stimulating masterpiece featured natural themed installations, aimed to awaken and entice attendees’ visual awareness.

Finally, music fans got a chance to star in their own music videos, in an experience that kindled their star qualities.