Befit feat Joseph Schooling
Experiential Marketing Strategy
Sacrifice is becoming the new language of luxury. So, when Hugo Boss tasked us with launching the Befit campaign we wanted to bring this to life in a way which would resonate across Singapore.
We created a brand film which explored the themes of sacrifice and strength, and how they lead you to the top, starring none other than Singapore's first Olympic gold medalist, Joseph Schooling.
PR and Influencer Marketing
While the world sees him as a champion, Hugo Boss recognises his struggles far away from the familiar comforts of home. For it is the simple luxuries that he has to forego, which makes him befit the luxury that comes with success.
The campaign ran across digital, social, cinema and OOH, and premiered exclusively as the closing act to the Hugo Boss Autumn/Winter Runway Show at Marina Bay Sands, where Joseph made his modelling debut.
Client
Specialisms involved
Sacrifice is becoming the new language of luxury. So, when Hugo Boss tasked us with launching the Befit campaign we wanted to bring this to life in a way which would resonate across Singapore.
We created a brand film which explored the themes of sacrifice and strength, and how they lead you to the top, starring none other than Singapore's first Olympic gold medalist, Joseph Schooling.
PR and Influencer Marketing
While the world sees him as a champion, Hugo Boss recognises his struggles far away from the familiar comforts of home. For it is the simple luxuries that he has to forego, which makes him befit the luxury that comes with success.
The campaign ran across digital, social, cinema and OOH, and premiered exclusively as the closing act to the Hugo Boss Autumn/Winter Runway Show at Marina Bay Sands, where Joseph made his modelling debut.
