Data and insight powered marketing investment decisions
Marketing Intelligence Services
MINI needed to create a global standard to support media mix modelling impact on lead and sales performance.
Working with MINI Global, we built a consolidated data and Business Intelligence environment taking numerous 1st, 2nd and 3rd party data inputs across sales, search, CRM, social, media, and retail.
Marketing Intelligence Platforms
The environment enabled us to undertake a range of data visualisation, modelling and analytics, driving business and marketing performance optimisation.
Over 17 markets adopted the marketing intelligence platform. We worked with MINI to develop an ambitious 3 year roadmap to move beyond reporting and insight into predictive analytics, aiming to embed predictive models into key channels and platforms (eCRM, DMP, Web).
Client
Specialisms involved
MINI needed to create a global standard to support media mix modelling impact on lead and sales performance.
Working with MINI Global, we built a consolidated data and Business Intelligence environment taking numerous 1st, 2nd and 3rd party data inputs across sales, search, CRM, social, media, and retail.
Marketing Intelligence Platforms
The environment enabled us to undertake a range of data visualisation, modelling and analytics, driving business and marketing performance optimisation.
Over 17 markets adopted the marketing intelligence platform. We worked with MINI to develop an ambitious 3 year roadmap to move beyond reporting and insight into predictive analytics, aiming to embed predictive models into key channels and platforms (eCRM, DMP, Web).
17
Markets
50
Data sources
1
Consolidated global intelligence platform
