Martech Strategy

As the UK’s largest day-time TV advertiser, National Accident Helpline realized that they needed to improve their digital activity in order to stay competitive and continue to drive quality leads.

Working closely with the NAH marketing team for over a decade, we were solely responsible for running all digital marketing activity including a multi-million-pound PPC campaign.

Digital Marketing Strategy

Key projects included:

PPC – CPC’s over £100 so focus on stand-out ads to increase quality score, and extensive landing page testing to maximise conversion rates

SEO – over 400 pages of content written, regular tech audits, as well as innovative link building campaigns to increase Domain Rating and rankings.

UX – Market-leading tools built to aid conversion rates & lead quality

Reporting – Full end-to-end reporting including Google Analytics hacks to ensure full visibility into each channel