Every table has a story
We’ve been taking Starbucks on a transformation by shifting the brand’s focus beyond the products sold, to the impact Starbucks can have on people’s lives as a positive symbol of progress.
In 2022, Starbucks briefed Iris to create an integrated campaign that would reinstate the brand as an inclusive and inspiring ‘Third Place’ where all are welcome to work, reset, connect and further their passions.
As the nation embraced newfound flexibility, there had been a renaissance in working from coffee shops. For younger generations, whose career prospects had been hit the hardest in the wake of the pandemic, providing space for them to forge their own path was particularly important. Born of a pioneering spirit, Starbucks wanted to celebrate the journeys of enterprising individuals who were already furthering their passions at Starbucks.
We created a hero film shot in the same ‘world’ as our previous award-winning campaign, “What’s Your Name?”, showing a year in the life of Kay; an inspiring creative entrepreneur as she weathers the lows and highs of making it on her own, all from the same table at Starbucks.
Client
Specialisms involved
We’ve been taking Starbucks on a transformation by shifting the brand’s focus beyond the products sold, to the impact Starbucks can have on people’s lives as a positive symbol of progress.
In 2022, Starbucks briefed Iris to create an integrated campaign that would reinstate the brand as an inclusive and inspiring ‘Third Place’ where all are welcome to work, reset, connect and further their passions.
As the nation embraced newfound flexibility, there had been a renaissance in working from coffee shops. For younger generations, whose career prospects had been hit the hardest in the wake of the pandemic, providing space for them to forge their own path was particularly important. Born of a pioneering spirit, Starbucks wanted to celebrate the journeys of enterprising individuals who were already furthering their passions at Starbucks.
We created a hero film shot in the same ‘world’ as our previous award-winning campaign, “What’s Your Name?”, showing a year in the life of Kay; an inspiring creative entrepreneur as she weathers the lows and highs of making it on her own, all from the same table at Starbucks.
The hero film ran across Cinema, BVOD, online video, socials and owned channels, including in-store.
But the story doesn’t end there, in the wider campaign we shone a light on the personal progress of many - from graphic designers like Ibby, to activists like Kate. All captured to uplift and inspire others to follow their own passions.
56%
Twitter VTR
91%
YouTube VTR
89%
FB / IG VTR
£0.0044
YouTube cost per completed view
Highlights
