In 2017 Britvic challenged us to drive relevance of Fruit Shoot amongst health-conscious parents. We responded with their first global integrated campaign, centred around a bold, new, category innovating strategy ‘It’s My Thing’ - championing confidence and individualism in kids. We encouraged greater creativity and self-expression within real children, by celebrating what they’re passionate about, and helping them to find their ‘thing’.  

Following the success of ‘It’s My Thing’, we were given a new challenge - to deliver innovation for leisure customers and increase listings for Fruit Shoot Hydro whilst continuing to hero the ‘It’s My Thing’ ethos, allowing kids to express themselves digitally.

Based on the insight that parents want to keep kids entertained in restaurants without compromising family interaction, we created the ‘It’s My Thing’ Augmented Reality app.

Using a placemat as an AR target, kids can download the app to their parent’s phone and line up the camera with the ‘gaming mat’. They can explore games and puzzles in different categories such as art, sport, games and music to help kids find and nurture their ‘thing’.

The interactive games feature across Great Britain in restaurants including Pizza Hut, Harvester and Wimpy. New suites of games will be released each month on both Android and iOS.

The App launched on 12 June, results coming soon…