Jack Daniel's 'Jack the Locker'
We partnered up with Jack Daniel’s and artist Wesley Joseph for an exciting new activation, ‘Jack the locker’, which sees the whiskey brand change the design of its iconic label T-shirt for the first time ever.
As part of its ongoing 'Make your own label' campaign, Jack Daniel's is shaking things up by “hacking” into parcel delivery lockers across the UK, offering fans the opportunity to win a limited-edition branded T-shirt redesigned by influencer-artist Wesley Joseph.
Jack Daniel's revealed a number of codes on Instagram, and fans are encouraged to hurry to lockers across London. The first person to enter the code at a locker wins one of the exclusive T-shirts.
Client
Specialisms involved
We partnered up with Jack Daniel’s and artist Wesley Joseph for an exciting new activation, ‘Jack the locker’, which sees the whiskey brand change the design of its iconic label T-shirt for the first time ever.
As part of its ongoing 'Make your own label' campaign, Jack Daniel's is shaking things up by “hacking” into parcel delivery lockers across the UK, offering fans the opportunity to win a limited-edition branded T-shirt redesigned by influencer-artist Wesley Joseph.
Jack Daniel's revealed a number of codes on Instagram, and fans are encouraged to hurry to lockers across London. The first person to enter the code at a locker wins one of the exclusive T-shirts.
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The Drum Ad of the Day
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Pieces of coverage: The Drum, Campaign, Little Black Book, PMW, New Digital Age, Ads of the World, PR Week
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