Jeep - Maintaining Engagement Between Purchases
Customer Loyalty Marketing
The Step Back
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FCA wanted to build on the inherent affinity among Jeep® Brand owners with a new kind of loyalty program
Bold Leap Forward
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Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
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Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.
Results Driven by Participation
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More than half a million Jeep® Wave equipped vehicles
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Program expanded to Ram Truck division (pilot in Texas only)
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Significant increase in brand engagement in the last year
Client
Specialisms involved
The Step Back
-
FCA wanted to build on the inherent affinity among Jeep® Brand owners with a new kind of loyalty program
Bold Leap Forward
-
Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
-
Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.
Results Driven by Participation
-
More than half a million Jeep® Wave equipped vehicles
-
Program expanded to Ram Truck division (pilot in Texas only)
-
Significant increase in brand engagement in the last year
1M
Jeep Wave equipped vehicles
Program Expanded
to Ram Truck division
Brand Engagement
Increased brand engagement in the last year
Highlights
