#LetMeTalk
Social Media Marketing Strategy
The nature of depression can discourage people from talking about their illness, cutting them off from help. Yet research showed us that 69% of helpline callers found that talking to someone enabled them to cope better and feel supported, less anxious, and more in control.
To tackle this issue, we devised #LetMeTalk - an integrated campaign for mental health helpline charity SANE, encouraging those struggling with depression to find their voice and call for help.
Social Media Content Strategy
We created a haunting 60-sec film, shot by up-and-coming director YounessBenali, and for the stills enlisted the help of British photographer Rankin; both portraying a man being silenced by an intruder, a metaphor for his depression.
On Twitter we recruited celebrities such as Stephen Fry and Ruby Wax to participate in a mass ‘day of silence’ - only posting the typing icon on that day. After 24 hours they revealed the reason for their silence. While on Instagram influencers were encouraged to post images of themselves with a stranger’s hand across their face, subsequently sharing the film with their followers.
The campaign ran nationwide across film (online and cinema), OOH and social.
Client
Specialisms involved
The nature of depression can discourage people from talking about their illness, cutting them off from help. Yet research showed us that 69% of helpline callers found that talking to someone enabled them to cope better and feel supported, less anxious, and more in control.
To tackle this issue, we devised #LetMeTalk - an integrated campaign for mental health helpline charity SANE, encouraging those struggling with depression to find their voice and call for help.
Social Media Content Strategy
We created a haunting 60-sec film, shot by up-and-coming director YounessBenali, and for the stills enlisted the help of British photographer Rankin; both portraying a man being silenced by an intruder, a metaphor for his depression.
On Twitter we recruited celebrities such as Stephen Fry and Ruby Wax to participate in a mass ‘day of silence’ - only posting the typing icon on that day. After 24 hours they revealed the reason for their silence. While on Instagram influencers were encouraged to post images of themselves with a stranger’s hand across their face, subsequently sharing the film with their followers.
The campaign ran nationwide across film (online and cinema), OOH and social.
Highlights
