Marrakesh ePrix
Sports Marketing Strategy
For our first campaign since winning their global strategic and creative account, Formula E challenged us to transform perceptions of electric racing and provoke sports fans to tune in, demonstrating to them how Formula E is reinventing racing.
Sports Advertising Strategy
We launched this integrated campaign with a high-energy TV commercial on Channel 5. During the adrenaline-charged ad we sped our audience around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city.
With a total of 14 races taking place across 11 cities, this was the first in a series of creative tailored per race location.
The TV spot was supported by a fully integrated campaign spanning TV, social, outdoor and digital channels, running throughout the UK and Germany.
Client
Specialisms involved
For our first campaign since winning their global strategic and creative account, Formula E challenged us to transform perceptions of electric racing and provoke sports fans to tune in, demonstrating to them how Formula E is reinventing racing.
Sports Advertising Strategy
We launched this integrated campaign with a high-energy TV commercial on Channel 5. During the adrenaline-charged ad we sped our audience around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city.
With a total of 14 races taking place across 11 cities, this was the first in a series of creative tailored per race location.
The TV spot was supported by a fully integrated campaign spanning TV, social, outdoor and digital channels, running throughout the UK and Germany.
Highlights
