Optimising the path to purchase
Marketing Intelligence Services
Domino's challenged us to transform pizza personalisation from functional to fun. The solution? Domino's Pizza Legends; a whole new take on 'Create Your Own', where every customer could create a personal story as a side order to their pizza. They could share it with friends online, enter the League of Pizza Legends, and of course, order it again and again.
Marketing Intelligence Platforms
Tracking results across platforms in real time was essential to inform campaign planning, drive participation and increase sales conversion. In View allows Domino’s to combine and visualise the data across multiple channels including Google Analytics, Facebook, Twitter and the Domino’s sales database.
Domino’s uses the dashboard for time saving, version control and always-on reporting. And they can access the reports from anywhere in the world. In View has allowed the business to track and optimise the path to purchase, making sure the Pizza Legends platform delivers maximum value – in fact, the average value of a Pizza Legend is 28% higher than a typical Create Your Own.
Client
Specialisms involved
Domino's challenged us to transform pizza personalisation from functional to fun. The solution? Domino's Pizza Legends; a whole new take on 'Create Your Own', where every customer could create a personal story as a side order to their pizza. They could share it with friends online, enter the League of Pizza Legends, and of course, order it again and again.
Marketing Intelligence Platforms
Tracking results across platforms in real time was essential to inform campaign planning, drive participation and increase sales conversion. In View allows Domino’s to combine and visualise the data across multiple channels including Google Analytics, Facebook, Twitter and the Domino’s sales database.
Domino’s uses the dashboard for time saving, version control and always-on reporting. And they can access the reports from anywhere in the world. In View has allowed the business to track and optimise the path to purchase, making sure the Pizza Legends platform delivers maximum value – in fact, the average value of a Pizza Legend is 28% higher than a typical Create Your Own.
