Right the Wrong
Global Advertising Strategy
The Galaxy S7 launched with global content that featured the likes of Lil Wayne, James Harden and several other A-listers. Question is, how do you sell to fence-sitters after the hoopla settles, when you're tasked with the three sexiest letters - CRM.
Active Participation Marketing
Well the phone was the real deal. It captured great content even in low light and underwater moments. So we embarked on an ambitious project to scour Instagram for great moments that met the wrong phone across Singapore, Malaysia, Taiwan and Indonesia. Real folks were invited to relive the moment and right the wrong with our superior device.
The project received over 2.9 million views and contributed to 33% of device sales across the region.
Client
Specialisms involved
The Galaxy S7 launched with global content that featured the likes of Lil Wayne, James Harden and several other A-listers. Question is, how do you sell to fence-sitters after the hoopla settles, when you're tasked with the three sexiest letters - CRM.
Active Participation Marketing
Well the phone was the real deal. It captured great content even in low light and underwater moments. So we embarked on an ambitious project to scour Instagram for great moments that met the wrong phone across Singapore, Malaysia, Taiwan and Indonesia. Real folks were invited to relive the moment and right the wrong with our superior device.
The project received over 2.9 million views and contributed to 33% of device sales across the region.
