Samsung Builder
Brand Advertising Strategy
Samsung Home Appliances is a leading consumer brand. But the company that stands for innovation in the consumer space had a difficult time convincing home builders and kitchen specialists to adopt their smart technology.
We needed to help Samsung build relationships with this B2B2C audience to ensure they recommend Samsung appliances to their customers.
To do so, we not only had to educate this notoriously conservative audience on the trends that are driving the smart home revolution, but also earn their trust as a partner to help them meet tomorrow’s buyers’ need today.
Brand Marketing Strategy
As the most trusted brand of connected technology for a new generation of homebuyers, we built a multichannel marketing campaign that showed the ROI of meeting the expectations of this new generation. We called it ‘tomorrow ready.’
From a bespoke photo and video shoot, we developed a range of digital, print and event advertising materials. And we helped Samsung sales close deals through impressive sales enablement materials and product education tools.
Client
Specialisms involved
Samsung Home Appliances is a leading consumer brand. But the company that stands for innovation in the consumer space had a difficult time convincing home builders and kitchen specialists to adopt their smart technology.
We needed to help Samsung build relationships with this B2B2C audience to ensure they recommend Samsung appliances to their customers.
To do so, we not only had to educate this notoriously conservative audience on the trends that are driving the smart home revolution, but also earn their trust as a partner to help them meet tomorrow’s buyers’ need today.
Brand Marketing Strategy
As the most trusted brand of connected technology for a new generation of homebuyers, we built a multichannel marketing campaign that showed the ROI of meeting the expectations of this new generation. We called it ‘tomorrow ready.’
From a bespoke photo and video shoot, we developed a range of digital, print and event advertising materials. And we helped Samsung sales close deals through impressive sales enablement materials and product education tools.
Highlights
