Endorsed by Ears
Summer 2021 bought the launch of the new Samsung Galaxy Buds2 – the second set of headphones Samsung released in 2021.
Based on the insight that discomfort is the biggest purchase barrier when it comes to buying new headphones, and the product truth that Galaxy Buds2 are the answer to uncomfortable fitting ear buds with poor sound quality. We wanted to deliver a disruptive, engaging and overall fun campaign to engage with a fresh audience.
By using the recognisable, comedic celebrity voices of Big Narstie and Diane Morgan as the consumers’ ears, the work aims to grab the attention of Gen Z and communicate that the Samsung Galaxy Buds2 are so comfortable, they’ve been “endorsed by ears”.
A mid-range price point and a vibrant colour palette goes further to capture the attention of this Gen Z audience.
Audio ads were supported by eye-catching designs that visually translate the light heartedness of the audio.
The media includes a nationwide DOOH campaign and large format sites including takeover of Waterloo’s underground travelator, using engaging visuals that bring the playful nature of the concept to life. Fly posters were also placed in cities across the UK along with a playout across bespoke sound-on social.
Client
Specialisms involved
Summer 2021 bought the launch of the new Samsung Galaxy Buds2 – the second set of headphones Samsung released in 2021.
Based on the insight that discomfort is the biggest purchase barrier when it comes to buying new headphones, and the product truth that Galaxy Buds2 are the answer to uncomfortable fitting ear buds with poor sound quality. We wanted to deliver a disruptive, engaging and overall fun campaign to engage with a fresh audience.
By using the recognisable, comedic celebrity voices of Big Narstie and Diane Morgan as the consumers’ ears, the work aims to grab the attention of Gen Z and communicate that the Samsung Galaxy Buds2 are so comfortable, they’ve been “endorsed by ears”.
A mid-range price point and a vibrant colour palette goes further to capture the attention of this Gen Z audience.
Audio ads were supported by eye-catching designs that visually translate the light heartedness of the audio.
The media includes a nationwide DOOH campaign and large format sites including takeover of Waterloo’s underground travelator, using engaging visuals that bring the playful nature of the concept to life. Fly posters were also placed in cities across the UK along with a playout across bespoke sound-on social.
Highlights
