Experiential Marketing Strategy

During the summer of 2016, together with Samsung we created the ultimate mind-bowing VR experience, featuring one of the UK’s favourite live acts, Biffy Clyro.

Using 360 cameras, the Samsung S7 Edge and the latest in VR technology, we created a UK first in VR, for one of Biffy’s latest tracks to give millennial music fans the ultimate experience at Boardmasters, Glasgow Summer Session and Bestival.

Product Marketing Strategy

The Samsung HYPERCUBE was created to showcase the content. An experience of epic proportions, 50 people at a time entered the striking cube to go on an exclusive VR ride and BE THERE as the band performed one of their new tracks ‘Flammable’. The content was a pioneering 360 degree visual spectacular captured from multiple perspectives with stunning pyro effects, lasting 3 minutes in total.

After the experience, the audience discovered the unique Samsung product eco-system and were encouraged to share their experience.