Worth doing right
Brand Strategy Experts
Staysure tasked Iris with a complete brand overhaul, from articulating the creative platform for the brand, to codifying its core values, through to its expression across broadcast, digital and print. Research showed a trust gap in the medical travel insurance category, with people often worrying that they haven’t bought the right insurance, leaving them feeling unsure of whether they are properly covered. This insight led to the new brand proposition “Worth Doing Right”, reflecting Staysure’s commitment to tailor making its policies to each individual customer.
Brand Marketing Strategy
The Campaign
The new TV ad, features well-loved Scottish actor Robert Cavanah in the role of a Staysure brand advocate. Shot in Rome, the ad shows the actor having a beautiful bespoke suit made for him. It captures the artistry and skill that goes into creating a one-of-a-kind design, echoing Staysure’s own distinctly ‘tailor made’ customer proposition.
Client
Specialisms involved
Staysure tasked Iris with a complete brand overhaul, from articulating the creative platform for the brand, to codifying its core values, through to its expression across broadcast, digital and print. Research showed a trust gap in the medical travel insurance category, with people often worrying that they haven’t bought the right insurance, leaving them feeling unsure of whether they are properly covered. This insight led to the new brand proposition “Worth Doing Right”, reflecting Staysure’s commitment to tailor making its policies to each individual customer.
Brand Marketing Strategy
The Campaign
The new TV ad, features well-loved Scottish actor Robert Cavanah in the role of a Staysure brand advocate. Shot in Rome, the ad shows the actor having a beautiful bespoke suit made for him. It captures the artistry and skill that goes into creating a one-of-a-kind design, echoing Staysure’s own distinctly ‘tailor made’ customer proposition.
Highlights
