The 55 Days of Christmas Pizza
Product Launch Campaign
To celebrate the launch of Pizza Hut’s first-ever festive pizza, Iris created an online campaign titled ‘The 55 Days of Christmas Pizza’.
Recognising that for most of the nation, Christmas no longer just feels like a day, few days or even a week, with the lead up getting longer and longer every year. We decided to lean into this insight and get in there early with a tongue-in-cheek film celebrating the festive pizza.
Brand Influencer + Social Media Marketing
We enlisted now renowned spokesperson, Parker J Patterson, to take our audience through a Dickensian Christmas carol, convincingly playing the role of every singer in the chorus.
Launching on 9th November 2020 via YouTube and Twitch, the film will run through to the 1st January. Supported by a digital audio ad on Spotify and Dax.
The campaign is part of the brand's ‘Now That’s Delivering’ platform, created by Iris in 2018.
Client
Specialisms involved
To celebrate the launch of Pizza Hut’s first-ever festive pizza, Iris created an online campaign titled ‘The 55 Days of Christmas Pizza’.
Recognising that for most of the nation, Christmas no longer just feels like a day, few days or even a week, with the lead up getting longer and longer every year. We decided to lean into this insight and get in there early with a tongue-in-cheek film celebrating the festive pizza.
Brand Influencer + Social Media Marketing
We enlisted now renowned spokesperson, Parker J Patterson, to take our audience through a Dickensian Christmas carol, convincingly playing the role of every singer in the chorus.
Launching on 9th November 2020 via YouTube and Twitch, the film will run through to the 1st January. Supported by a digital audio ad on Spotify and Dax.
The campaign is part of the brand's ‘Now That’s Delivering’ platform, created by Iris in 2018.
Highlights
