Sports Marketing Strategy

What better time to run a spot starring Zidane? 

The day before France secured its place in the final of the FIFA World Cup, we released a video of the French footballing icon, delivering a rousing cry to midfielders.

The video became even more poignant a matter of days later as the world watched the nation crowned champions. 

Designed to own the internet on the day of publishing and extend adidas’ “Creativity is the answer” proposition, each film in our World Cup series for adidas is tagged ‘Here To Create’ and aims to show that the power of creativity inspires others, brings people together and can take you from humble beginnings to the world stage.