B2B Marketing Strategy

Samsung came to us with a challenge: how can we position Knox, the defense-grade security platform built in to all our connected hardware, at the forefront of European business leaders’ minds when thinking about enterprise mobility? The space is already fiercely contended by global brands like Apple, Microsoft and Google.

We needed to build relevance across a complex map of customers, system integrators, software partners, IT re-sellers and mobile operators, and show how Knox enables businesses to defy barriers and unlock the limitless potential for mobile computing.

Experiential Marketing Strategy

We created thought leadership platform, ‘The Open Economy’, igniting a debate about security being the enabler of new ways of working.

The report was supported by a live-streamed expert panel event at a launch attended by pan-European media, and amplified through secondary qualitative research, organic social, film content, educational editorial and partner toolkits.

We drove mass conversation that positioned Samsung as a thought-leader in this business space. The platform has been so successful in reaching C-levels, Samsung is currently developing plans to launch ‘The Open Economy 2’.