Iris began its relationship with Trust in 2021.

We were tasked to develop a positioning for the brand, and a launch plan for a new digital bank in Singapore, a first of its kind.

We developed a 360 omnichannel brand campaign aimed to demystify banking in a market dominated by traditional banking brands and make the brand accessible to everyone.

Trust was also present in the place where consumers stood to benefit the most from the product – NTUC FairPrice supermarkets. To combat in-store clutter, we hijacked non-traditional in-store touchpoints with a strong and fun messaging.

To drive sign-ups, we created a referral program designed for the collective which incentivised the referrer and referee. We first drove recommendations through KOLs via social media.

With the understanding that Trust referral incentives are unlimited, the public started to promote their own Trust referral code on their personal social channels. The program went viral within the first few days of launch.

We provided end-to-end social strategy and solutions to build a social media presence that sets Trust apart.