Unite Your Few
PR and Influencer Marketing
Chang Beer’s global positioning is about brewing friendship. But in foreign markets such as Hong Kong and Vietnam, the national beer from Thailand suffers from a lack of street kudos amongst a younger audience. So instead of producing yet another film about Chang, we collaborated with credible cultural voices from HypeBeast (for Hong Kong) and Vice (for Vietnam) to tell stories about true friendships amongst underground rappers and artists in those two countries.
Sponsorship and Partnership Marketing
In return, limited edition Chang Beer street fashion apparel was also created via these collaborations and launched at clubs in these foreign markets.
Client
Chang Beer’s global positioning is about brewing friendship. But in foreign markets such as Hong Kong and Vietnam, the national beer from Thailand suffers from a lack of street kudos amongst a younger audience. So instead of producing yet another film about Chang, we collaborated with credible cultural voices from HypeBeast (for Hong Kong) and Vice (for Vietnam) to tell stories about true friendships amongst underground rappers and artists in those two countries.
Sponsorship and Partnership Marketing
In return, limited edition Chang Beer street fashion apparel was also created via these collaborations and launched at clubs in these foreign markets.
Chang Beer | Hypebeast Hong Kong
Chang Beer | Vice Vietnam
