We've Got A Workout For That
Sports Brand Marketing Strategy
We’re excited to launch our very first campaign for Virgin Active - ‘We’ve Got A Workout For That’.
After being challenged to set the brand apart from the 'New Years Resolution' market, we’ve created a fully integrated campaign that brings back the Virgin attitude, wit and charm.
Targeting urban party animals who enjoy living life to the max, the ‘We’ve Got A Workout For That’ campaign puts a twist on the monotonous perception people have of working out. We exit the Gym bubble and engage our audience with and through their lifestyles.
The integrated campaign rolls out in the UK, Spain, Italy and Portugal across Video On Demand, radio, OOH & DOOH, digital, social and in-gym.
Client
Specialisms involved
We’re excited to launch our very first campaign for Virgin Active - ‘We’ve Got A Workout For That’.
After being challenged to set the brand apart from the 'New Years Resolution' market, we’ve created a fully integrated campaign that brings back the Virgin attitude, wit and charm.
Targeting urban party animals who enjoy living life to the max, the ‘We’ve Got A Workout For That’ campaign puts a twist on the monotonous perception people have of working out. We exit the Gym bubble and engage our audience with and through their lifestyles.
The integrated campaign rolls out in the UK, Spain, Italy and Portugal across Video On Demand, radio, OOH & DOOH, digital, social and in-gym.
