Wickes - Let's Do It Right
Customer Relationship Management (CRM)
With growing competition, a declining DIY market and falling sales, Wickes recruited Iris to redefine its position in the market.
While B&Q and Homebase had defined an era of fun, frivolous ‘hobby DIY’, we positioned Wickes as the brand committed to changing people’s lives in an era of ‘serious home improvement’.
Customer Loyalty Strategy
We created ‘Let’s Do It Right’ as a rallying cry to all those who care enough to want to get home improvement right, regardless of their level of expertise; by getting quality materials, help and advice at the right price – Wickes.
From integrated TV led campaigns to CRM programmes and disruptive topical communications, we’ve helped Wickes to matter more, to more people.
‘Let’s Do It Right’ has since delivered a 27% increase in ROI.
Client
Specialisms involved
With growing competition, a declining DIY market and falling sales, Wickes recruited Iris to redefine its position in the market.
While B&Q and Homebase had defined an era of fun, frivolous ‘hobby DIY’, we positioned Wickes as the brand committed to changing people’s lives in an era of ‘serious home improvement’.
Customer Loyalty Strategy
We created ‘Let’s Do It Right’ as a rallying cry to all those who care enough to want to get home improvement right, regardless of their level of expertise; by getting quality materials, help and advice at the right price – Wickes.
From integrated TV led campaigns to CRM programmes and disruptive topical communications, we’ve helped Wickes to matter more, to more people.
‘Let’s Do It Right’ has since delivered a 27% increase in ROI.
27%
Increase in ROI
10%
Growth in sales YOY
300%
Increase in web leads
No.1
UK kitchen retailer (from No.2)
Highlights
