Customer Relationship Management (CRM)

True to the future of the industry, Jamie’s Italian was interested in driving loyalty among its customer base without launching and managing yet another points-based reward program.

Iris were pivotal in supporting this approach with a commercial strategy for loyalty based around experiences, personal touches and money-can’t-buy gifts – all designed to drive loyalty, advocacy and brand love for the restaurant chain.

We supported this with a full multi-touchpoint media plan and restaurant rollout guideline which Jamie’s is in the process of implementing.