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An operating system for creativity, governed by a creator mindset and supported by a connected community that is tapped into the cultural conversation.
We start with earned and owned channels. We combine data and performance to drive smarter relevance, impact and participation.
We combine Iris' full service offering across strategy, creative and performance marketing with deep expertise in the healthcare category.
To mark CPK’s 40th, we faked a full-blown identity crisis—launching a chaotic new brand across social, OOH, streaming, influencers, and even a sold-out merch store. A bold, deliberately delusional campaign that captured attention, poked fun at marketing panic, and reminded everyone: CPK is 40—and fine with it.
See case studyWe transformed the frustration of online captchas into a bold statement. Our "Real World Captchas" campaign for World took these outdated identity tests offline, placing giant captcha grids in real-world locations. The campaign highlights the need for a smarter, privacy-first solution to prove humanity online.
See case studySamsung's Gen Z engagement soared via a pioneering partnership with Skateboard GB, championing skateboarding culture and inspiring future athletes.
See case study