Iris Chicago’s summer intern program ended recently – but not before these impressive interns helped shine a light on an important city initiative.
Our relationship with the City of Chicago began in 2017, when we worked to define a Passionate Purpose and official name for our city’s new municipal ID – a program meant to give every Chicagoan equal access to resources, jobs, progress and more. Similar programs had launched in cities throughout the US, but this was the first to incorporate public transit and library access as a three-pronged initiative.
Not just a way to explore all the culture Chicago has to offer, this ID would also give every citizen a legitimate identity, paving the way to getting jobs, opening bank accounts and staying out of trouble. It would be key to opening doors of all sizes for the entire city. We dubbed it the Chicago CityKey.
When the program launched in spring 2018, Iris jumped at the chance for our summer interns to work on an exciting (and incredibly relevant) brief: get young Chicagoans excited about the CityKey.
Our intern team from creative, strategy and consulting represented a wide swath of this group, living in all parts of the city, some having recently moved to Chicago from the suburbs and others new to America altogether.
Alongside the team from the Office of the City Clerk, they concepted activations, out-of-home ads, social media content (including an Instagram takeover) and even B2B partner activation targeting local businesses to support the program. The goal was to steer away from labels such as “North Siders” and “South Siders” and to instead create an inclusivity.
Kate LeFurgy, Chief External Relations Officer in the Office of the City Clerk, said, “Iris has been an incredible partner to our office, especially around CityKey. [The] interns were amazing and I can’t wait to implement their ideas.”
As some of the intern team heads back to school, Iris Chicago will continue to partner with the city to keep this important program growing. Chicagoans will start seeing the out-of-home ads pop up later this year, but the world can follow along @chicagocitykey.