Iris Concise selected to help Daimler Trucks North America drive loyalty

In 2018, we were chosen to redevelop and enhance the Daimler Trucks North America loyalty program. Over the past year, work has begun on creating a program that engages customers and rewards purchases. With this relaunch, we're bringing the technical capabilities to the table with data-driven personalization and a customer-focused strategy. 

Using our new propriety platform, the Marketing Hub, dealerships are able to log in, manage users and build unique offers integrated with Daimler's e-commerce site. The program ultimately opens up a new avenue for dealerships to connect with customers, and allows for DTNA itself to have an in-depth, granular view of its dealer network. 

Jeff Caplan, VP of Marketing Services, notes, "Daimler Trucks North America’s commitment to building profitable relationships that deliver real customer value makes them a great match for our loyalty team resources services. We understood their vision and we have the expertise to make it a reality."

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