Partners since 2002, Iris is adidas’ lead global strategic and creative agency for Football. We’re also a global strategic and creative partner across adidas’ Women’s and Training categories.

The outdoor market is growing rapidly and with more product, brands and sports, it’s becoming all consuming to consumers who are expected to invest a lot of money into these individual pieces. adidas TERREX’s focus for FW23 was launching a whole new range of outdoor apparel into a congested market. The range of apparel was focused on a layering system; Base Layer, Mid Layer, Insulation and Outer Layer. People don’t understand layering and the versatility of layering which was our biggest challenge to overcome.

Our target audience was 18-35 year olds but also for anyone with a love for the outdoors.

After running small market research, we landed on the insight that people don’t understand the layering system and so we positioned the wardrobe as a versatile system that simplifies layering across a range of sports and conditions.

We created a global campaign idea that spanned across adidas’ global markets, with global level comms for markets to take and adapt depending on the range of product they took from the collection.

Participation played a fundamental role in passionate purpose as TEREX is all about opening the outdoors to the connected conscious adventurer, to equip everybody and anybody that participates in outdoors sports by taking down the barrier to discovery. 

As well as a hero film we also created a toolkit for consumer activation, retail assets, development of a Wardrobe builder Tool and a range of campaign imagery.