myGalaxy & Samsung Members
Customer Relationship Management (CRM)
Working as strategic CRM partner for Samsung UK, Iris identified a number of customer retention challenges and worked for 6 years managing all aspects of the myGalaxy and Members app retention and loyalty programmes.
A CRM base of 4.4m customers was nurtured through a range of welcome, in life and upgrade comms promoting products, services and partnerships to support, reward and inspire Samsung owners.
Key indicators of success included customer retention, brand advocates and qualified sales leads to Samsung and its channel partners.
Client
Specialisms involved
Working as strategic CRM partner for Samsung UK, Iris identified a number of customer retention challenges and worked for 6 years managing all aspects of the myGalaxy and Members app retention and loyalty programmes.
A CRM base of 4.4m customers was nurtured through a range of welcome, in life and upgrade comms promoting products, services and partnerships to support, reward and inspire Samsung owners.
Key indicators of success included customer retention, brand advocates and qualified sales leads to Samsung and its channel partners.
200K to 4.4M
CRM base growth in 4 years
10%
myGalaxy users are 10% more likely to repurchase Samsung than non-users
Highlights
