In traditional advertising there’s the marketer and the agency. But the new consumer needs a new kind of team. Philips and iris have formed a team that blurs the lines between marketer and agency.
The PULSE (Philips Unified Landscape for Social Engagement) is a team of marketer and agency experts who collaborate closely to turn data into insights, online trends into content marketing ideas and digital interactions into brand personality.
The team includes Analysts, Content Planners and Creators, Social Media Managers, Project Managers and Digital Services (who implement content and tracking on Philips.com).
You’ll find our Analysts interfacing and extracting insights from our media wall, a fully-fledged content production team and studio, as well as our social media experts working together to create, distribute, and amplify engaging and relevant content for our audience.
With a strong focus on healthcare, we’re shifting Philip’s brand focus from ‘health and wellbeing’ to ‘innovative healthcare’. Through PULSE, Philips is able to engage with its consumers (and staff) via more relevant digital touchpoints and social content. And its creating a huge impact on the brand and business.