Moment Of Note

Tasked with launching the latest Samsung Galaxy Note 5 in Asia, we faced one particular challenge.

We didn’t have hands-on access to the device. With the smartphone only available after the New York Samsung Galaxy global launch event, we needed to find a way to produce content around its most innovative features in a very short space of time.

To do this, we targeted four of the most influential content creators from across the APAC region.

We flew them all the way to New York, where they were among the first people in the world to get their hands on a Galaxy Note 5. The content creators were then challenged to leverage the power of the smartphone to capture, create and share their 24-hour Moment of Note.

We then followed the content creators around the city and, in a first for Samsung, created a launch film using only the content captured in the 24 hours.

$300K
$300K
PR value
7.4M
7.4M
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