Buchanan's: The same spirit, new bottle

After more than 25 years without a packaging redesign, iris launched the new Buchanan´s bottle in LATAM.

We invited people to celebrate this important moment for the whisky brand through on and off trade ideas as well as a TV spot that was delivered to several markets in the region through a campaign toolkit.

Highlighting the packaging updates while maximizing the resonance of Buchanan´s brand assets such as the seal, crest and James Buchanan´s signature, we tropicalized the brand campaign and created different executions along the consumer journey.

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1.25M
views on youtube
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5
markets engagaed
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