Targifor Vitality Thieves
Targifor is a unique medicine in Brazil for asthenia (“abnormal physical weakness or lack of energy”). But the brand was struggling as the consumers did not truly understand the product benefits, confusing it with a vitamin supplement.
Our challenge was to promote Targifor’s benefits, separate it from the vitamin category and establish it as the only medicine of its kind.
To do this we created the Ladrões de Disposição (Vitality Thieves) series, where we depicted situations that drain you of energy during the day as the villains. For instance, the “2-hour Meeting After Lunch,” or the “Nightmare House Remodeling.” We also rebuilt their social platform, recreating their visual identity and adding integrated storytelling to increase the awareness and relevance of the campaign.
A huge success, we are now looking to enhance the campaign message and replicate the online identity and concept to offline channels, such as TV, radio and DOOH in 2017.